Our idea of content
Analyses of several hundred digital trade show projects have impressively demonstrated that the content quality and quantity is a key factor for the business value of a digital platform and its long-term success. The creation of target group specific content has always been a challenge in terms of digital expertise and is commonly associated with significant costs. Based on our long-time experience within digital trade show business and in close corporation with our content and social media experts at Vogel Communications Group Berlin, we create content far beyond plain exhibitor profiles. Our international network of professional editors and industry experts offers access to unique industry content, turning trade show platforms into digital knowledge hubs for visitors and exhibitors
Content for trade show directories– digital & print
A trade show directory, which provides comprehensive exhibitor and product information to visitors before the LIVE event, increases the brand experience of an event enormously. At the same time the content quantity and relevance of a webpage lead to higher search engine rankings and thus actively contribute to the generation of digital reach (traffic). To achieve these goals in the best possible way, our multilingual editorial team works with a specifically developed system combining CRM and CMS technology.
Our service portfolio covers:
- Contacting and consulting exhibitors in the name of the organizer
- Address validation and data enrichment
- Crossmedial compilation of company and product information (digital & print)
- Data input, data management and data actualization
- Management of mailing and newsletter campaigns
The relevance of video content has become an important parameter for search engine rankings. Additionally, many exhibitors have realized that professional company videos shot at the LIVE event lead to higher visitor attention and significantly increase the business performance of their trade show participation. Our “60-seconds-video-format” has been successfully applied to many trade show projects and has offered exhibitors, visitors and trade show organizers relevant business value.
- Shooting and postproduction of up to 200 videos per trade show
- Marketing and sales of video productions to exhibitors
- Live shooting at the trade show
- Postproduction (by request within 24 hours)
- Video publishing within the trade show directoy
- Video hosting for 12 months
- Set up of video widgets that can be easily integrated into any website
Webpages and directories for desktop, tablet and smartphone users: Present your trade show with just one solution optimized for all devices.
We manage the marketing and media services of your trade show: Advising and supporting your exhibitors, selling media packages and handling the operations.
Based on our extensive experience within the trade show and publishing industry, we develop innovative concepts for your business and your specific target groups.