Our idea of consulting

Naturally, the core business of trade shows is not focused on digital services, but traditional event and communication services (LIVE communication). In regards of future developments of events, it is crucial important to address exhibitor and visitor target groups through all relevant media channels. As digital consulting partners, it is our motivation that our clients reach their strategic and operational goals faster and more professional. We love our credo “by professionals for professionals” – our clients benefit from our long-time experience in trade show and digital business combined with the media expertise of one of the leading German B2B publishers, Vogel Communications Group.

Focus of current and past projects:

• Business matching in the environment of trade shows (Smart Data)
• Digital visitor and exhibitor content generation
• 365-days-exhibition-portal and lead models
• Future relevance of mobile services
• Targeting and profiling for visitor marketing (rich data)
• Database Publishing: Digital & Print