For more than 15 years, we have been a digital service provider for national and international trade show organizers. With extensive experience in the digital and exhibition business, we realize innovative technology projects, marketing- and content services as well as consulting projects for our customers. Since 2010, ngn has belonged to Vogel Communications Group – one of the leading B2B media publisher in Germany- and can thus access the media competence and reach of more than 100 publications (print and digital). As part of the Vogel Communications Group Berlin, we create the ideal connection between live events, content platforms, technology trends and digital communication for trade show organizers and their events.
We enjoy being able to shape the successful future of the digital trade fair business together with innovative trade show organizers such asMesse Berlin, MCH Group, NürnbergMesse, GHM Gesellschaft für Handwerksmessen, BERNEXPO Groupe, fairtrade and Carl Hanser Verlag.
As an official UFI (The Global Association of the Exhibition Industry) member, ngn is constantly involved in the exchange of the world's leading trade fair organizers and actively accompanies the digital development within the trade fair sector.
Webpages and directories for desktop, tablet and smartphone users: Present your trade show with just one solution optimized for all devices.
We manage the marketing and media services of your trade show: Advising and supporting your exhibitors, selling media packages and handling the operations.
Industry content, whitepaper, floor plans and company profiles. We generate and update high quality content for your webpages and directories – within all relevant languages.
Digital to LIVE
Use digital platforms to build new LIVE events
In close collaboration with companies from the Vogel Communications Group, we have developed a unique approach in building topics for new LIVE event-formats through digital channels. The base of this “Digital to LIVE”- approach is building a community on any topic with a combination of relevant content (editorial, promotional, user-generated) and a 365-day target group approach. B2B und B2C will grow into H2H – Human to Human. Through innovative content-marketing and content-curation approaches, various topics can be placed and evaluated among the target group. State-of-the-art technologies enable you to identify emerging topics and test them in regards to their suitability for new LIVE events. This approach does not only enable you to create new LIVE-formats, but will also provide year-round relevance among your target groups.
Develop digital target groups for your trade shows
The goal to connect closely with relevant target groups and to build comprehensive exhibitor and visitor data bases (Big Data) is highly relevant in todays trade show business. Traditional exhibitor and visitor groups form new relationship structures and interaction behaviours within digital communities. The intelligent matching of trade show exhibitors and visitors based on their digital profiles (SmartData) enables organizers to develop digital relationship groups from their traditional target groups. Through digital channels, new communication structures can be used for organizers to present themselves as a year-round industry partner. Beyond the regular LIVE event trade show organizers turn into platform- and knowledge provider, significantly increase the perceived value of their shows and prepare for new digital business models. At the same time, an active digital community can be used as a marketing tool for a variety of visitor- and exhibitor acquisition campaigns.
125 years of publishing excellence for your trade show communication
The creation of target group specific content is still one of the biggest challenges in trade show communication. By combining the powerful Vogel Communications Group B2B reach with the innovative digital marketing services of the Vogel Communications Group Berlin agencies (ngn, Vogel Corporate Media, schoesslers, Vogel Ventures), we provide our trade show partners with a wide range of communication and information services. Our national as well as international editorial expert network creates unique industry content for trade show and industry platforms, generating relevant additional value for your visitors and exhibitors.