IAEE introduces innovative information service at Expo! Expo! 2009

published 17th June

Following the start of a strategic partnership between ngn – new generation network gmbh – and the XNiP online archive service, ngn inc. has successfully added an important new client, the International Association of Exhibitions and Events™. IAEE was impressed with the benefits offered by the advanced online archive and is planning to introduce XNiP for exhibitors and attendees at Expo! Expo! IAEE’s Annual Meeting & Exhibition 8-10 December 2009 in Atlanta, Georgia USA.
As experts for digital networking and innovative profit models, ngn is for the first time extending a cutting-edge approach to online archiving of offline information to the exhibitions and events industry.

What is XNiP?
In the daily flood of information, important details are often quickly forgotten. Many of the messages from advertisers to potential customers disappear. XNiP solves this problem: Users can now save information printed with an XNiP code to their personal XNiP account by simply text messaging the code on their mobile phone”. This enables companies to significantly prolong the impact of their promotional information. Users can easily collect newspaper articles, product descriptions, restaurant information, etc. in digital form in one place and access it repeatedly.

Benefits for trade show visitors and exhibitors
The exhibitions and events industry is now introducing the new information channel to its customers. Exhibitors at Expo! Expo! 2009 will have the option to store all key information about their products and services using XNiP. Trade show visitors can save this information to an XNiP profile by sending the code number via text message. This means they no longer have to carry around shopping bags full of promotional materials. And, after the trade show, they can access and process the information from anywhere, at any time. This enables exhibitors to maintain contact with potential customers longer while significantly reducing their printing costs. Using this approach, exhibition organizers can help ensure the best, long-term dissemination of information. At the same time, they can offer an innovative service and new profit models for an exceptionally ‘green’ trade event.

According to IAEE President, Steven Hacker, CAE, “The use of XNiP at exhibitions and events offers major advantages for both sides. The XNiP technology will fundamentally change the trade show experience for visitors, organizers and exhibiting companies when it comes to efficiency and range of impact. XNiP also offers significant advantages when it comes to lowering costs and protecting the environment. We are proud to be one of the first to present and implement this innovation in December.”

About ngn – new generation network gmbh:
For more than 10 years, key international trade show organizers have relied on ngn – new generation network gmbh to pioneer and execute profit-enhancing digital business models. ngn’s unrivaled depth of trade show industry experience, advanced digital solutions, and unprecedented client services provide organizers with an organic growth strategy to integrate their live events with digital, web-based media and secure their companies’ future prosperity and profitability.
ngn’s innovative content-rich online platforms bring dynamic information, product representation, and interactive portal features to the vanguard of integrated marketing solutions for organizers and exhibitors. Tradeshows worldwide have implemented ngn’s digital solutions and services including Messe Berlin, NürnbergMesse, Deutsche Messe AG, Hinte Messe, Messe Schweiz, English trade show organizer Montgomery/Reed, US trade show organizers United Fresh, Diversified Business Communications, and PennWell Corporation as well as SES from Singapore.

For more information please visit: http://www.ngn-global

About IAEE
Since 1928, the International Association of Exhibitions and Events™ (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, Inc., a wholly owned subsidiary that partners with industry suppliers and service providers to offer high quality, low cost exhibition products and services to the industry. IAEE recognizes its strategic partners: ASP, Inc., Mexico Tourism Board, Orange County Convention Center and Orlando/Orange County Convention & Visitors Bureau.

Visit www.iaee.com/ for more information.

Press Contact

ngn – new generation network gmbh
Corporate Communications
Boris Frank
Leipziger Strasse 126
10117 Berlin
Germany
Phone +49 30 890 481 184
Email boris.frank@ngn-global.com