NGN – New Generation Network has moved its world headquarters to a central location near the historic center of Berlin, right to Potsdamer Platz. Company officials announced that the new location includes a highly modern call center with advanced data communications capabilities to support the company’s growing content production team.

“Our new offices will house executive, sales, customer support, and content management teams,” says Robert Drblik managing director for NGN. “The new offices were necessary to accommodate our growing support team—we now deliver services worldwide for our customers in more than 20 languages.”
Joline Gilman has been named operations director for NGN, Inc., the U.S. division of NGN, GmbH. Joline Gilman will head up the content production team in the company´s new Portland, Maine office. “We are delighted to have Joline join our team,” said Brian Perkins, president and CEO of the U.S. group. “She comes to us with more than 20 years of production, content, and project management experience.” Under Joline Gilman's guidance, the first four members of the U.S.-based content production team have been recruited and hired.

Growing ancillary revenue streams is an important task for today’s show organizer. One such avenue, online advertising, is now an established tool for many exhibitors. The challenge for most show organizers is in streamlining and simplifying the advertising, sales and production process. To address this challenge, NGN has recently introduced its new Online Advertising Service, a support system for show organizers.

“This innovative program presents exceptional profit possibilities for show organizers that will extend far beyond the show—around the clock, 365 days a year,” says NGN - New Generation Network’s Boris Frank, Marketing Director Global. “It is part of an integrated service program and backed up by NGN’s dedicated and experienced staff, the platform features state-of-the-art materials traffic management capabilities.”

NGN, Inc., the U.S. division of NGN, GmbH, has moved into a Class A office space in Portland, Maine. According to company president and CEO Brian Perkins, the company’s new offices opened July 23. “This new facility is the state of the art, with high-speed work stations, and the IT infrastructure that will provide instantaneous transfers of massive amounts of data at T-1 speeds between our Portland and Berlin offices, and with our clients around the world.

“We’re anticipating explosive growth,” says Perkins. “By September, we’ll have six full-time employees, and by the end of the year, a dozen. By the time our build-out is complete in 2008, we anticipate 40 full-time and part-time people working from these offices.”

Boris Frank has been named director of marketing for NGN – New Generation Network, managing director Christoph Krueger announced. “Boris joins the NGN team with a strong background in Web-and print based marketing, and will assume an important role in driving NGN’s continued growth.”

Boris Frank’s background includes marketing and strategic consulting with McKinsey, and eBay Germany where he was responsible for the German retention marketing strategy and operations. In his capacity of global Director Marketing, Boris Frank will support the trade show project teams setting up relevant communication strategies, and develop innovative product bundles for exhibitors.

One of Germany’s leading trade show organizers has launched the first in a series of trade shows with NGN – New Generation Network as a key partner. The first show under the NGN partnership—Powtech, TechoPharm—debuted in March of 2007. The NGN technology solution was fully integrated into the event’s Web site portal.

Exhibitor Renate Hessemann, Marketing Manager Europe at Malvern Instruments, believes the ask.POWTECH online platform greatly enhances the exhibition. “Today, no customer decides to buy without first obtaining extra information about the product on the Internet, before or after the exhibition. A well-designed and easily researched online presence on an Internet site for the exhibition is therefore essential.”

“Internet is changing the nature of exhibitions” was a statement recently reported in the Frankfurter Allgemeine Zeitung, Germany’s largest business paper. Visitors are increasingly using the Internet for preparing and following up the exhibition. Rättich confirms this trend: “We discovered that the number of page-views per visitor before an exhibition is, on average, 20 per cent higher than for the previous event. The Internet pages are also accessed thousands of times after the exhibition, demonstrating that the exhibition is used more for personal contact and less for pure product information. The exhibition itself is used mainly for establishing and cultivating contacts with manufacturers and suppliers.”