Developed for the latest two conventions of E.J. Krause, BMP Partnering has applied the successful recipe of exhibitor matching to the field of conventions and conferences. An interactive directory matches attendees according to their fields of interests. Within this program conference-goers and attendees, sharing the same issues of interest, have the opportunity to contact each other, make appointments and even to arrange and book a meeting space during the conference. Through this effective application of business matching, trade visitors will not only be successfully matched with exhibitors, but also with other conference-goers and attendees.

During this fall and winter, NGN will be represented by both its Managing Directors, Robert Drblik and Christoph Krüger, at the most important events of the trade show industry. If you have any questions or suggestions or if you simply want to get to know us better, please visit us at the following events:

• November 12-14, 2004 in Dallas, Texas @ TSW Fastest 50 Shows
• November 24-27, 2004 in Bangkok, Thailand @ UFI World Congress
• December 1-3, 2004 in San Antonio, Texas @ IAEM Expo!Expo!

For more information, please contact the NGN corporate office at info@ngn-global.com

After successful negotiations last month, NGN and the American trade show organizer, E.J. Krause, have signed a cooperation agreement. Initially, NGN services will be launched at two trade shows this year: the “Mid-Atlantic Technology & Business Expo” and the “Mid-Atlantic BIO/MED Conference and Exhibition”. From December on, the exhibitors at these first shows can take advantage of the versatile marketing opportunities of this new business matching platform, which is themed “filling the pipeline from bench to business”.

For more information on E.J. Krause, please visit their website at: www.ejkrause.com

In September, NGN opened its second editorial office in Berlin to handle its increasing growth. This new office, located within Messe Berlin, will support Messe Berlin’s expanding number of exhibitors (18,000+) and will be able to focus clearly on promoting a closer cooperation with the customer.

The cooperation agreement between NGN and Messe Berlin, which has existed since 2001, has recently been extended for an additional three years. NGN now provides its Business Matching solutions for 14 of Messe Berlin’s events which represent a variety of different industries. This contract extension is a clear sign of the trust that Messe Berlin places in NGN as an outsourcing partner, as well as the usefulness of NGN’s Business Matching Solutions.

For more information on Messe Berlin, please visit their website at: www.messe-berlin.de

Personalized content generation is the cornerstone of our business and is important to anyone trying to employ a successful business matching solution. This up-to-date information on exhibitors and their products is crucial to helping visitors to set pre-qualified appointments with exhibitors that have exactly what they are looking for before the show. For more information on the invaluable role that personalized content generation can play for your company, please email us at info@ngn-global.com for a copy of our White Article on Content Generation.

On September 10th, the world’s largest consumer electronics show, IFA, will send its regular online newsletter for the first time integrated within the body of a matching letter from NGN. The IFA matching letter concept was introduced last year as a way to actively send out exhibitor information to a target group of trade visitors. This years integrated newsletter, combines two important features, industry news and business matching, which attract increased visitor attention, especially in the period between shows. Going forward, registered attendees will receive this combination newsletter, known as IFA News+, on a regular basis. This personalized newsletter, based on the visitors pre-selected preferences, contains information on new product and company information of particular interest and is presented in a visually attractive HTML format.

The INTERGEO, a trade fair organized by HINTE, has launched its new online platform at this year’s event. This platform, launched on July 15th, is called GEO-Community and provides new networking opportunities for professionals in the geodesy, geo-information and land management industries. All exhibitors are represented with detailed firm and product profiles which allow attendees to make qualified leads in advance of the show. HINTE has named this matching system “Community News”.

For more information on the GEO-Community, please visit their website at: www.intergeo-community.de

The latest usability study on Messe Berlin’s Virtual Marketplaces shows that users’ demands are continually increasing. To keep pace with this demand, NGN has introduced the 3rd version of Virtual Marketplace which provides a user-friendly interface and a more simplified registration process. Additional features include a redesigned search template and an optimized schedule and route planning function. Both HINTE and SES are using the new version already on their existing platforms and Messe Berlin is planning on introducing this new version in the course of the next year.

SES, Singapore Exhibition Services, has chosen to introduce NGN’s Business Matching solutions this year at several of their top-industry events, including CommunicAsia2004, RITE2004 and OSEA2004. This partnership marks the first successful entry of NGN’s Business Matching solutions in the Asian market. SES, one of Asia’s largest show organizers, has recognized the opportunity to provide exhibitors with targeted quality contacts utilizing NGN’s technology and its potential to create additional return on investment. This cooperation is planned to extend over several years.

For more information on SES, please visit their website at: www.sesallworld.com

The new projects that we are working on in conjunction with SES have required an increase in NGN’s staff to include more native speakers of Asian languages. This will ensure better, more effective service for the Asian exhibitors of all organizers. NGN’s many years of experience has shown that there is a distinct advantage in being able to advise exhibitors in their own language of the Business Matching solutions and other marketing activities of the organizer.

Increasing interest in NGN’s Business Matching solutions from tradeshow organizers and associations in the U.S. and the Asia-Pacific region has demanded more on-site support service. We are pleased to announce our partnership with industry-expert Jerry Kallman of New Jersey-based Kallman Global Consulting. Mr. Kallman recognizes the increasing importance of “efficient matching of exhibitors and visitors through the organizer” to the future of the tradeshow industry and has therefore decided to offer NGN’s services to tradeshow organizers in the U.S. market.

For more information on Kallman Global Consulting, please contact their corporate office at: jerrysr@kallman.com

HINTE Messe- und Ausstellungs-GmbH, a successful organizer of tradeshows, B2C shows, congresses and events based in Karlsruhe, Germany, has recently decided to take advantage of NGN’s Business Matching solutions. NGN will effectively support two HINTE shows to begin with, INTERGEO and Arbeitsschutz Aktuell, with this marketing and lead generation service. HINTE was impressed with NGN’s proven track record of success with Messe Berlin and felt that this introduction will help to increases all-around profits and service.

For more information on HINTE, please visit their website at: www.hinte-messe.de

NGN has sharpened the focus of their corporate profile with the launch of their new website. Under the slogan “a new generation of business matching services”, NGN is successfully taking tradeshow organizers and associations to the next level of communication, networking and profit with their innovative Business Matching solutions.

For more information, please visit the NGN website at: www.ngn-global.com