High acceptance for XNiP at Expo! Expo!
International Association of Exhibitions and Events plans to continue its relationship with XNiP

published at: 16th December 2009

The digital information service XNiP enjoyed a successful world premiere within the tradeshow and congress industries Dec. 7-10, 2009 in Atlanta. The International Association of Exhibitions and Events (IAEE) used the cutting-edge technology for the first time to store exhibitor information online during Expo! Expo! The digital service generated significant interest from both attendees and exhibitors. First time XNiP users learned how easy it is to store product information, company profiles, presentations and contact data directly from the exhibition halls in their own free personalized online profile – simply by sending a text message via cell phone.

Ray Baum, conference speaker and noted industry authority on emerging technology, said XNiP’s technology is something the industry needs to keep on its radar. “This technology is in its infancy, but once people learn more about its capabilities I believe it will really take off,” Baum said. “Being a green supplier I always want to support other companies that are behind the green initiative.”

The technology, which was developed in Germany, not only makes it easier to generate and sustain leads on the part of the exhibitors, it also enables the collection and processing of multimedia information, therefore reducing paper and printing costs making XNiP truly eco-friendly.

Steven Hacker, CEO of the IAEE, was extremely positive about the first-time implementation of the new technology. “With XNiP, we have succeeded in offering both our exhibitors and our attendees a service that is thus far unique. For the first time, XNiP makes it possible to easily combine offline and online information available at Expo! Expo!, thus prolonging the impact and use of the information.“
XNiP was introduced to the tradeshow industry by US and German based company ngn – new generation network, inc., a global service provider that has been shaping the worldwide tradeshow market for more than eleven years and sees XNiP as an ideal digital supplement for exhibition organizers.

“XNiP has solved the crucial problem of combining online and offline information. Since the Internet has become an integral part of everyday life, tradeshows must offer even more information channels and adapt to the rapidly evolving technical development,“ said Robert Drblik, managing director of ngn – new generation network, inc.

About ngn – new generation network gmbh:
For more than 10 years, key international trade show organizers have relied on ngn – new generation
network gmbh to pioneer and execute profit-enhancing digital business models. ngn’s unrivalled depth of trade show industry experience, advanced digital solutions, and unprecedented client services provide organizers with an organic growth strategy to integrate their live events with digital, web-based media and secure their companies’ future prosperity and profitability. ngn’s innovative content-rich online platforms bring dynamic information, product representation, and interactive portal features to the vanguard of integrated marketing solutions for organizers and exhibitors.
Tradeshows worldwide have implemented ngn’s digital solutions and services including Messe Berlin,
NürnbergMesse, Deutsche Messe AG, Messe Schweiz,BEA bern expo, English trade show organizer Montgomery/Reed, US trade show organizers United Fresh, IAEE and PennWell Corporation as well as SES from Singapore.

About XNiP:
XNiP provides a solution that is suitable for a mass market allowing target groups to store key information, and enabling exhibitors to create a successful forum for visitors and attendees to save and access their information. To create an individualized XNiP archive, newspaper articles, event posters, exhibitions, and many other types of content have a short XNiP code (for example “AK5P“), which the user can send via text message on his cell phone to the short code 29292. The content attached to this code is immediately placed in the personal XNiP account of the respective user. At www.xnip.com the user can retrieve his or her XNIP information at any time, manage it, and forward it to friends as well as much more.