XNiP-App in facebook now available for companies

published at 9th August 2010

Social Media networks, especially facebook with more than 500 Million users offer lots of potential for advertising and PR; a fact that has long been recognized by corporations. However, except a few, mostly negligible fan pages facebook currently does not carry meaningful commercial content. ngn, the global expert for digital marketing solutions now offers the new XNiP-App for facebook to provide companies with the perfect promotional tool for utilizing the facebook potential.

The stunning highlight: The XNiP-App allows companies to connect their actual products at e.g. trade shows or in print media etc. to thousands of potential customers on facebook. The application is straight forward: ngn creates a digital product profile for facebook and assigns a specific code. Companies include this code in print media, advertising, product literature or displays at trade shows. Excited customers or fans can now easily share this product profile with their friends on facebook by just emailing the product code in the subject line to code@xnip.com. Emailing the code from either mobile device or PC triggers the XNiP-App to place the product profile on the user’s facebook page. In addition, the product information is saved in the XNiP-App and therefore available for future access.

The potential of facebook, currently the world’s largest Online Community, for commercial use is obvious: ‚I am more likely to follow my friend’s recommendation than a clever marketing campaign‘, explains Boris Frank, Director of Sales & Marketing at ngn – new generation network gmbh. ‚The new XNiP-App turns the potential customer into a live reporter who shares offline information on new products presented to him or her with the friend community on facebook – on average more than 100 friends are linked with a single facebook account.‘

Online communities offer the perfect advertising platform, especially for companies in the consumer goods and special interest segment. The brand extends into a major internet hub and reaches new, young consumer groups with product specific advertising.
The XNiP-App is an innovative tool to successfully integrate facebook into the marketing mix.

About ngn – new generation network gmbh:
For more than 10 years, key international trade show organizers have relied on ngn – new generation
network gmbh to pioneer and execute profit-enhancing digital business models. ngn’s unrivalled depth of trade show industry experience, advanced digital solutions, and unprecedented client services provide organizers with an organic growth strategy to integrate their live events with digital, web-based media and secure their companies’ future prosperity and profitability. ngn’s innovative content-rich online platforms bring dynamic information, product representation, and interactive portal features to the vanguard of integrated marketing solutions for organizers and exhibitors.
Tradeshows worldwide have implemented ngn’s digital solutions and services including Messe Berlin,
NürnbergMesse, Deutsche Messe AG, Messe Schweiz,BEA bern expo, English trade show organizer Montgomery/Reed, US trade show organizers United Fresh, IAEE and PennWell Corporation as well as SES from Singapore.

More Informations at: www.ngn-global.com